Action Plus Ideas Named Distributor of the Year for the Carolinas
Action Plus Ideas is considered a “distributor” in the promotional products industry. What Is A Distributor? (As defined by PPAI) In the promotional products industry, a distributor develops ideas for using promotional products in a marketing or promotional campaign,...
HOW TO CALCULATE RETURN ON IVESTMENT (ROI) FOR PROMO
Promotional products have been a popular marketing tool for businesses for decades. They offer a unique way to promote a brand or product to a wide audience while also providing a tangible item that recipients can use and keep. However, like any marketing effort,...
Swing for Success: How Branded Merch Scores Big for Sports Marketing Campaigns!
Batter up, sports fans! March Madness is in full swing, MLS Soccer is rolling, and baseball season is ‘on deck.’ It’s the perfect time for companies to step up to the plate and hit a home run with their marketing efforts. Promotional products can be a fun and...
Tradeshow Planning
Tradeshows are in full swing right now and are a great opportunity for businesses to showcase their products or services to a large, targeted audience. One way to attract attention and stand out at a tradeshow is by offering give-aways or promotional items to...
Determining Which Decoration Technique is Right for Your Branded Apparel
Branded corporate apparel can be a powerful tool for building brand recognition, enhancing team spirit, and creating a professional image. There are many decoration techniques available to make your apparel stand out. Let’s take a closer look at ten top apparel...
Golf Tournament Merch Ideas
The countdown to Spring has begun, and with it, the return of Golf Tournaments! Is your company sponsoring a golf tournament? Are you sponsoring a hole at a tournament? If so, then you need to give API a call today. We can help you with everything you will need for...
Maximizing Impact through Co-Branding
You probably saw the NIKE / TIFFANY’S Co-Branding a couple weeks ago! Co-Branding really makes a splash when done right! For smaller companies, co-branding may not be as splashy, but it does have it’s benefits. If you work in any industry, then you have...
EMPLOYEE APPRECIATION & RECOGNITION IDEAS
For centuries, employers have looked for ways to increase productivity and reduce costs. It’s business, right? How to increase productivity in employees is an age-old question, and one that has been researched and surveyed on a near constant basis. Some of the...