THE PSYCHOLOGY OF PROMOTIONAL PRODUCTS
Promotional products have been a popular marketing tool for eons, ever since the first cavemen offered a free rock with every purchase of a wooden club. Promo items are used by businesses of all sizes and industries to increase brand awareness, engage with customers,...
HOW TO CALCULATE RETURN ON IVESTMENT (ROI) FOR PROMO
Promotional products have been a popular marketing tool for businesses for decades. They offer a unique way to promote a brand or product to a wide audience while also providing a tangible item that recipients can use and keep. However, like any marketing effort,...
Swing for Success: How Branded Merch Scores Big for Sports Marketing Campaigns!
Batter up, sports fans! March Madness is in full swing, MLS Soccer is rolling, and baseball season is ‘on deck.’ It’s the perfect time for companies to step up to the plate and hit a home run with their marketing efforts. Promotional products can be a fun and...