API Celebrates 24 Years with Alicia Rhodes
Alicia, President of Action Plus Ideas, has been with the company now for 24 amazing years. Our founder, Eric Lerner, saw her potential from the very start – “Alicia began working at Action Plus Ideas soon after college. She started as my assistant, and quickly...
API Cares Gives Back to the Community
Action Plus Ideas deeply cares about non-profits, schools, and our local community. Each year, API gives back a percentage of our sales to help those organizations. This year, we have given back to: ALS ASSOCIATION HOPEFULLS, INC. HUMANE SOCIENT OF CONCORD &...
Fall into Branding: Top Trending Promotional Products for the Season
As the leaves turn and the breeze grows crisper, businesses are gearing up for a new season of marketing opportunities. Fall brings a unique set of promotional possibilities, with cozy vibes and warm hues that can be seamlessly integrated into your brand’s...
Branded Merch for Summer Festivals
We are days away from the first official day of summer, and with that, the beginning of Summer Festival season, including music festivals, food festivals, and brewery festivals. With summer festivals drawing massive crowds of enthusiastic attendees, it’s a...
Why Co-Branding with Nike Is a Hole-in-One
The PGA Championship just finished and what a great show with Michael Blocks storybook placing, even hitting a hole-in-one! One way for you to hit a hole-in-one for your brand is to co-brand your logo on top retail golf brands like Cutter & Buck, Adidas, and...
Find Out How Using Employee Onboarding Kits Can Increase Retention by 82%*
Now, more than ever, companies have a need for successfully onboarding employees, but the process of onboarding new employees can be a challenge for any organization. Research done in 2022 shows that 69% of employees with a good onboarding experience stay for at least...
How to Use “Limited Time Merch Drops” to Drive Sales & Create F.O.M.O.
In today’s fast-paced world, customers are always on the lookout for something unique and exclusive, and if there is a chance they can get a limited time, limited quantity item, crowds will form lines around buildings! Welcome to the world of limited edition...
Patriotic Promotional Products for Memorial Day & 4th of July
As the temperatures rise and the sun shines brightly, we know that Memorial Day and the 4th of July are just around the corner. These patriotic holidays are the perfect time to celebrate the freedoms we enjoy as Americans and to show appreciation to those who have...