Batter up, sports fans! March Madness is in full swing, MLS Soccer is rolling, and baseball season is ‘on deck.’ It’s the perfect time for companies to step up to the plate and hit a home run with their marketing efforts. Promotional products can be a fun and effective way to connect with customers and build brand awareness. Let’s dive into some unique and uncommon ideas that are sure to knock it out of the park.
First, let’s talk March Madness. There is still plenty of time to get in on the action of March Madness! While basketball might not seem like a natural fit for promoting a business, there are plenty of ways to get creative. How about custom foam fingers or rally towels featuring your company’s name and logo? Fans will love using them to cheer on their favorite team at bars, and viewing parties, and your brand will get exposure to a captive audience.
Another fun idea, branded mini basketball hoops. Imagine this: you’re at work, bored out of your mind, and suddenly, you spot a mini basketball hoop hanging on the back of a co-worker’s door. You can’t resist the urge to shoot a few hoops and before you know it, you’re in a full-blown game of “H-O-R-S-E” with your colleagues. All the while, you’re staring at the logo of the company who gave you this awesome promotional product!
If you are in a college town, create a “limited” quantity promotional product like a hat, shirt or even a bobblehead to commemorate your local team’s great run during March Madness. This will peak interest because of the scarcity of the merch and make your branded item a collector’s piece, vs. just another piece of “brandfill”.
If you feel like you missed the college basketball window, Major League Soccer (MLS) has just begun their season and have a great potential for branding opportunities. Both Charlotte and Atlanta had MLS season openers with over 70,000 fans! That’s a huge market, and you can tap into those customers by co-branding your logo with some custom soccer swag.
Scarves are a great give-away. Make your city the highlight and your brand secondary so people will want to keep and wear the scarf. A branded towel is great as well. Soccer fans get pretty excited with goals, and beer has been known to fly freely, so a nice branded towel to dry off is a great give-away.
Next, let’s talk custom baseball jerseys. What better way to celebrate the opening of baseball season than with your very own team jersey? Companies can create their own unique design featuring their logo and colors. Employees and customers can wear the jerseys to games or around town, creating a buzz and drawing attention to the brand. Plus, it’s a fun way to bring people together and foster a sense of team spirit.
You can also do a custom baseball hat with puff embroidery or a leather patch. Make a design that highlights your local team, town, or state as the primary logo, then put your logo on the side. This way, people will be more likely to wear the hat more often.
Of course, these are just a couple of ideas to get your creative juices flowing. Hockey is going on right now as well as swimming, golf, lacrosse, field hockey, and softball. There are endless possibilities when it comes to promotional products, and the key is to find something that fits your brand and resonates with your target audience. Whether it’s custom hats, t-shirts, water bottles, or something entirely unique, the right product can make a big impact.
Don’t strike out with marketing your company this spring sport season! Remember to call Action Plus Ideas for promotional products that will help your brand hit it out of the park!