Tradeshows are in full swing right now and are a great opportunity for businesses to showcase their products or services to a large, targeted audience.
One way to attract attention and stand out at a tradeshow is by offering give-aways or promotional items to attendees. These items can range from small, low-cost items such as pens or stress balls, to more expensive items like hard coolers or electric guitars.
There are several benefits to using give-aways at tradeshows. First and foremost, they can help attract foot traffic to your booth. Attendees are often attracted to booths that are offering free items, and this can be a great way to get people to stop and learn more about your business.
In addition to attracting attention, give-aways can also help to build brand awareness and create a lasting impression with attendees. By giving away items with your company logo or name on them, you can continue to promote your business long after the tradeshow has ended.
When choosing give-aways for your tradeshow booth, it’s important to consider the type of audience you will be targeting. For example, a tech company may want to consider giving away items like power banks and Bluetooth speakers.
It’s also important to consider the cost of the give-aways. While it can be tempting to go for the more expensive items, it’s important to find a balance between the cost of the item and the expected return on investment. Consider the value of the give-away in relation to the potential value of a new customer or client.
One way more expensive items work, are as part of a raffle. This can be anything from a Yeti cooler to a branded electric guitar, or even a bicycle. This allows you to collect potential client contact information for a chance to win a large prize.
Action Plus Ideas can help you choose the perfect promotional products for your next tradeshow, as well, help you create an entire marketing drip campaign as a follow up. Call us today to schedule a tradeshow planning session.