Alicia, President of Action Plus Ideas, has been with the company now for 24 amazing years. Our founder, Eric Lerner, saw her potential from the very start –

Alicia began working at Action Plus Ideas soon after college. She started as my assistant, and quickly progressed through the ranks.  Alicia is the kindest human being I have ever met. Her positive attitude and infectious smile lights up any room. She has handled many of our biggest accounts from Girls on the Run to Piedmont Natural Gas. Her drive and work ethic has propelled Action Plus Ideas as the number one merch company in Charlotte. Her work ethic is extraordinary – through sheer determination, she solves many of the challenges of running a business. She is not only the President, but she is a friend, a loyal employee and someone I personally look up to every day. She is an extraordinary woman – they broke the mold that made her.” – Eric Lerner, Founder of Action Plus Ideas

Every day, our team encounters fresh and exciting challenges within our rapidly evolving industry. Each and every challenge is met head on by Alicia. She is a hands-on president and leader who constantly helps us navigate the promotional field. No task is above her – she can be found tidying the office or answering the office phone to leading corporate client meetings and representing API at national conferences – networking to find our clients the best products. 

Alicia’s unwavering dedication sets the standard for active team participation, inspiring us all to follow her lead. Alicia has played a key role in API’s success and we look forward to seeing her future impact on the company, our team, and our clients. If you get the chance to speak with her soon, don’t forget to congratulate her! 

Alicia, your leadership is truly appreciated every single day. You’re the engine that keeps us moving forward, living out our motto: “Teamwork Makes The Dream Work” in everything you do. You inspire every single one of us – thank you for all you do!

– Your API Team